Welcome to the age of programmable taste. Here, your shoes don’t just carry you—they broadcast you. Modular heels, 3D-printed charms, algorithmic suggestions. It’s a world where your personality can be unboxed, recombined, and hashtagged.
This project plays with the illusion of choice in consumer identity. A touchscreen quiz promises to “reveal” your inner color code, like a Buzzfeed horoscope with better lighting. Based on your answers—and, of course, your digital footprint—it suggests which accessories to snap onto your shoes. The colors are poppy, the forms cartoonish, the message clear: fun is freedom. Or is it?
At the so-called DIY Station, visitors piece together their own wearable Frankenstein hybrids using a set of pre-approved, mass-customized components. You create the illusion of individuality within a carefully constrained sandbox. The results are photogenic, shareable, and designed to feed the algorithm that keeps recommending, keeps looping.
It’s fashion-as-interface. Identity as interactive entertainment. A system that flatters your independence while gently nudging you toward the latest drop. You’re not being sold a product. You’re being sold yourself.
