Discover the artistry of modern ceramics.

Sake and Strawberries: The Alt Vibes of a Pottery Town

If you are tired of the fast-food culture of the city, welcome to Mashiko. This is a place where you can rediscover the pace of life, where pottery, sake, and strawberries collide to create a unique subcultural experience.

In Mashiko, pottery is an ancient and mysterious art form. Back in the 19th century, Keizaburo Otsuka discovered high-quality clay here and began producing Mashiko ware. This pottery is renowned for its rustic beauty and practicality, with each piece whispering tales of old. In Mashiko’s studios, you can experience the entire process from clay to finished product, feeling the intimate dialogue with the earth. Every creation carries the soul and warmth of its artisan’s hands.

Stepping into a pottery studio in Mashiko, you’ll find every corner infused with artistic vibes. The walls are adorned with various pottery pieces, ranging from traditional teaware to modern decorative items, each uniquely crafted. Here, you can try your hand at molding, throwing, and glazing, immersing yourself in the allure of pottery. For those who love to create, this experience is nothing short of a spiritual cleanse.

Photo by Bolovtsova, 2020

Beyond pottery, Mashiko’s sake is a must-try. The local sake brewery is like a time capsule, transporting you to a simpler, purer era. Here, you can observe the brewers using traditional techniques to craft sake and taste the unique flavors born of fermentation. Sake is not just a drink; it’s an art form, with each sip revealing layers of history and tradition.

Mashiko’s sake brewery is more than just a production site. Every corner is steeped in history. The brewers use traditional methods, from rice selection, washing, steaming, fermentation to the final brewing. Each step embodies their dedication and wisdom. You can watch the entire brewing process, learn about sake-making techniques, and even participate in the brewing, experiencing the distinctive charm of fermentation firsthand.

Mashiko’s strawberry fields are another highlight, especially from December to May, when you can enjoy picking fresh strawberries. These strawberries are not only sweet and delicious but are also exported to places like Singapore and Thailand. Each berry is a gift from nature, nurtured by the hard work and wisdom of local farmers. Entering the strawberry fields, you’ll find every corner filled with the sweet aroma of ripe fruit.

Photo by Vitalina, 2020

Strawberry picking is an activity for all ages. Whether you’re a child or an adult, there’s joy to be found in the fields. You can pick fresh strawberries yourself, feeling the texture of the fruit against your fingers and the satisfaction of a fruitful harvest. Each strawberry is fresh and tasty, offering a pure, natural delight with every bite.

Jonaizaka, Mashiko’s main street, is a must-visit. This 500-meter-long street is lined with numerous pottery shops and cafes. Here, you can leisurely browse and enjoy the slow-paced rural life. Each shop has its unique charm, offering everything from traditional pottery to modern creative works. You might even discover hidden gems in small, tucked-away shops selling one-of-a-kind art pieces.

Jonaizaka, Mashiko-machi, Photo by あばさー, 2014

Jonaizaka is not just a shopping paradise; it’s also a perfect spot for relaxation. You’ll find many specialty cafes and restaurants where you can enjoy local delicacies and sweets. Sitting in a cafe’s outdoor seating, basking in the warm sunlight, sipping on a rich coffee, and watching the world go by – this kind of leisurely life brings an unparalleled sense of relaxation and joy.

From Tokyo, Mashiko is just a 2-3 hour journey by train, bus, or car. Once you arrive at Mashiko Station, you can rent a bicycle and ride through the surrounding fields and villages, soaking in the tranquility and beauty of the Japanese countryside. Cycling along the rural paths, you can admire the scenic fields, breathe in the fresh air, and enjoy a close connection with nature.

Mashiko Station, Photo by Miyuki Meinaka, 2018 CC BY-SA 4.0

Cycling is not only a healthy way to travel but also the best way to explore Mashiko. You can ride freely along the country roads, stop anytime to take in the view, or pop into shops for souvenirs. This kind of cycling journey allows you to experience the natural beauty and cultural charm of Mashiko more deeply.

Twice a year, in spring and fall, Mashiko hosts grand pottery markets that draw pottery enthusiasts and tourists alike. These markets are perfect for purchasing unique pottery and immersing yourself in Mashiko’s rich pottery culture. During the market, the entire town transforms into a giant open-air gallery, showcasing a dazzling array of pottery pieces. Whether traditional teaware or contemporary art pieces, there’s something to captivate every visitor.

The pottery market is more than just a marketplace; it’s a celebration of art. Here, you can interact with potters from around the world, learning about their creative processes and inspirations. This face-to-face exchange makes each piece of pottery even more precious, as they are not just objects but the crystallization of the artists’ efforts and wisdom.

Mashiko is not only a paradise for pottery lovers but also an ideal place to experience the essence of Japanese rural culture. Whether you want to create your own pottery, taste sake, or pick strawberries, Mashiko has something to satisfy your desires. Every corner of Mashiko exudes rich cultural ambiance and unique rural charm, making it a place you’ll never want to leave.

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